Wednesday, March 19, 2008

Less Is More

This morning in my office I am listening to podcast of an interview with Seth Godin. Or more accurately I am trying to listen to this interview. There is nothing wrong the connection, but there is a problem with the content. I have been listening for over 10 minutes and I have yet hear anything from Seth Godin. I have heard a lot of stuff from guys who are having great time bantering among themselves. They are sooo into their conversation. They enjoy each other and they are cool.

But I don't care. I didn't download this podcast to listen to their banter, this wasn't what was advertised. I came to hear Seth Godin. Not only is this added stuff distracting but it is annoying as well. It is annoying because I don't know these guys nor do I have any idea of what they are stalking about - nor do I care. This is just noise I have deal with until I can hear what I came for.

How often do we do this in the church? How often do we load up too much stuff into events or communications to those we are trying to reach? People come for one thing and suddenly they get a load of what they didn't come for. They come for a children's program and we load up on announcements and information they did not come for nor, do they want. They come for a seminar but have to listen to presentation on all the other programs of the church. Less is more. If I get what I have come for and it is delivered well, I will come back and then I will want to know more and I will look for it. But I have wade through stuff I am not interested in, I won't come back. I have endure banter that is in essence meaningless, I won't be back.

Less is more.

1 comments:

donnjohnson said...

Why is it impossible to make only 3 Sunday morning announ!